Hello !
UX/UI Designer,
Design Thinker,
Digital Artist
Hi I'm Anton
nights at pc
tracks in the
"Work" playlist
Pantone colors
used
courses
attended
of photos taken
Creative hybrid combining creative/art direction, ideation, UX/UI, illustration & motion design.
Bringing creative vision & passion through +10 years experience in advertising & digital marketing and Branding.
Hunterhome
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The mission was to upgrade the brand identity to an higher quality standard and to match the marketing strategy into turning the brand to be more appealing to the core target : in terms of furniture, women were defined as the decision markers.
Launch of Duval PropTech project targeting asian investors into New Zealand residence project market.
Duval PropTech developed an investing product focused in property development and needed to implement a dedicated branding identity strategy dedicated.
FisherFund Wanted to consolidate existing branding and expand a bit more its identity. From the logo, then to the colours, the fonts, the grids, the imagery, we created a strong brand guideline that can support all the need FisherFunds visual identity from print to digital medias.
Metlifecare mandated Warren and Mahoney Architects to create a new concept of retiring village. From the creative brief of the architect team, we created a logo and brand guideline surrounding the architectural and life style project. From stationary, brochure, website and social ads.
360tuned is a digital coaching agency dedicated to empower and impact leaders with modern digital mindset, skillset and toolset.
The agency decided to go for a full rebrand name and logo to be more in tune to its core values as the previous brand was not reflecting it.
In consultation with the agency, I developed the territory that the brand needed to start operating with a new skin.
Hunterhome
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Branding.
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Breaking Up Guides
- VOLVO
IT'S OVER ! The Easy Way Out of a Romance-less Relationship! When it comes to cars, countries-of-origin come with certain stigmas.
German cars are all about luxury, Japanese cars are about reliability and American cars are about raw power.
We created “The Waiting Games” – a series of distinctive board games made for the RSA campaign.
Interactive print ads allowed readers to actually ‘play’ the game, giving them options get car insurance like everyone else...
Board Game No One Should Play
-RSA
OUR BRIEF - RSA, a well-known insurance provider in the region, needed a fresh feel to their annual motor campaign.
Buying car insurance has always been perceived to be a time-consuming activity.In the cluttered world of insurance advertisements, RSA wanted to break away from the norm and let people know that they were different and a quote was just a phone call away.
We created “The Waiting Games” – a series of distinctive board games made for the RSA campaign.Interactive print ads allowed readers to actually ‘play’ the game, giving them options get car insurance like everyone else...
Cryptex Mainfraime 50 Aniversary
- ibm
The omnipotent IBM Mainframe has never been hacked, processes 30 billion transactions daily with Zero Downtime, and hosts 90% of Fortune 500 companies mission critical data. Celebrating it’s 50th year, the task was to reinforce its enduring innovativeness and invincibility to its loyal customers.
The un-hackable Cryptex containing – the future.
Simulating the intrigue of the most kept secrets, we designed a cryptex with a provocative line: Unlock the future. Daily clues were sent for recipients to decode it.
When opened, it contains a commemorative coin and a letter with IBM Mainframe’s future endeavors, directing readers online to know more about Mainframe50.
The Magic Coin Trick
- FisherFunds
The goal was to expose the benefits in contributing to KiwiSaver fund and how easy and affordable it is.
We first started with a educative and informative approach such as a magic trick video tutorial. Explaining the process . gains and benefits of KiwiSaver.
Then in a second phase, we implemented the Magic coin trick on live actions in Auckland streets creating a series of Street Magic videos showcasing how people can learn about KiwiSaver with a simple magic trick.
This campaign has been rewarded with a Effies Silver Award for the Banking/financila product category.
Training through Adversity
- COMPETENZ
With the COVID-19 pandemic causing significant disruptions to businesses and the workforce, many industries have been forced to adapt to new ways of working.
To address this issue, Competenz has developed a social and print campaign called "Training through Adversity " The objective of the campaign is to promote the organization's the importance of continuous learning, even during times of uncertainty and disruption.
The target audience was existing trade workers impacted by the pandemic, looking to upskill, as well as employers who need to ensure that their workforce is adequately trained and up-to-date with the latest industry standards.
The print and social media component of the campaign included posts, such as LinkedIn and Facebook, targeted at employers and trade workers, featuring tradespeople working highlighting the diversity of the industry and the importance of continuous learning.
Expect a future worth saving for
- Fisherfunds
The objective of the campaign is to increase awareness of KiwiSaver and its benefits, and encourage more New Zealanders to enroll in the scheme.
The creative concept of the campaign is centred around the idea of a brighter future, showcasing that investing on future worth saving for it and that KiwiSaver can provide benefits for individuals and their families. Playing with the projections to fill after "Expect", the campaign will feature a series of advertisements in print and on social media platforms, highlighting the positive outcome going on making the future a good place to live and worth saving for it.
By showcasing the benefits of positive future, the campaign will position Fisherfunds as a positive player in the Kiwisaver competition.
XPERIA Launch - MENA
- Sony mobile
To promote the Xperia Z3, a social campaign has been developed featuring two guys on a road trip across Saudi Arabia, using the Xperia Z3 to capture their adventures and showcase the country's natural beauty and culture.
The two companions will share their experiences and highlighting the phone's innovative features, such as its advanced camera, waterproof design, and long battery life.
The posts will be accompanied by creative captions that showcase the phone's capabilities and encourage followers to learn more about the Xperia Z3.
Fusion Blast. The Fresh New Burst
- Freedent
Freedent wants to make a statement for the launch of his new flavours Fusion Blast by doing a print campaign. Two points to bring the focus on : The dual flavour and the freshness.
The objective of the campaign is to generate awareness and excitement around the new flavours and increase sales. The target audience for the campaign is young adults who are looking for a unique and refreshing taste experience.
The campaign consisted of billboard and press advertisements in key locations, such as high-traffic areas and local magazines.
The advertisements will showcase the unique combination of flavours and highlight the freshness.The creative concept for the campaign will be bright and colourful, with images of the two flavours coming together to create a vibrant and exciting visual.
Keep on Top Of Your Money
- Fisherfunds
FisherFunds KiwiSaver Social Campaign
The Idea : When it comes to KiwiSaver the choices of funds can be confusing. But FisherFunds is here to help pick the right funds and invest your saving to keep you on top of your money.
We rolled up a social campaign targeting = Young actives, family people and ready to retire actives. Be on top of your money ! Posts, banners and short videos were directed to the targeted audiences.
For Queen's birthday, FisherFunds scheduled and launch a AR filter to promote their KiwiSaver campaign on facebook using Spark AR.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin nisi augue, fermentum eget libero sit amet, varius finibus massa.
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Hunterhome
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Proin nisi augue, fermentum eget libero sit amet, varius finibus massa.
Fisher Funds
FisherFunds wanted to consolidate its branding and expand more its identity. From the logo, then to the colors, the fonts, the grids, the imagery,
we created a strong brand guidline that can support all the need FisherFunds visual identoty from print to digital medias.
Illustrations.
Instagram animation loop to celebrate the greatness of kiwi lollies.
Specialised press visual to launch Accenture input in Saudi Arabia.
Cartoon mutant chimeras & hybrids from childhood memories to pop-culture. http://rarible.com/aaanton
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My Stand.
Using relevant technologies, thinking out of the box to expand clients & agencies creative playground is FUNDAMENTAL in purpose to enhance brand experiences.
I believe that no clients, nor customers, agencies or creatives will profit from average solutions, ideas and poor execution.
Intuitively adapting to new technologies and strategic visions while getting in touch with current creative trends -
I will ensure compliance with brand territory, user journey & experiences and production process.
With high motivation, I will carry out and strategise the creative vision in deadline driven environments from ideation to production.
Leading cross-functional team in collaboration projects while developing new company’s opportunities....
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creative
- Photoshop
- Illustrator
- Indesign
- Pen & paper
motion
- After Effects
- Character animator
- Cinema 4D
- Premiere
- Lottie
digital
- Webflow
- Figma
- UX / UI
- Google Webdesigner
- Campaign Monitor
- HTML5/CSS3 ( basics )
office
- Google Slide
- Confluence /Jira
- Powerpoint
- Trello
- Miro
brain
- Ideation
- Design thinking
- Storyboarding
- French/Portuguese
Top Five traits
I enjoy thinking about the previous path and study the past strategy or brand background to understand the present.
I am an adept at dealing with problems and good at figuring out what is to fix or improve to resolving the issue.
I want to gather new ideas, discover new approaches, hear about new theories, consider new concepts or apply new technologies.
I like to create alternative ways to proceed. Faced with any given scenario, I will quickly spot the relevant patterns and issues.
I am often intrigued with the unique qualities of each person.
I will work out how people who are different can work together productively.